Splendid Brands
A complete brand identity built to signal premium — from concept to collateral.
The Brief
Splendid Brands needed a visual identity that communicated premium positioning clearly and consistently across every touchpoint. The challenge was to distill the brand's ambition into a mark that felt distinctive without being loud.
Starting from a blank canvas, the process moved from brand discovery and moodboarding through to final logo refinement, before extending the system into print-ready collateral.
Deliverables
- Primary logo + variations
- Brand colour system
- Typography guidelines
- Business card design
- Letterhead
- Brand guidelines document
- Packaging — shopping bag & gift wrap
- App icon